About NeedScope


Creating irresistible brands

NeedScope is a qualitative and quantitative research approach to help clients build irresistible brands. NeedScope understands the unique needs driving brand choice in a client’s category, sizes growth opportunities and develops a strategy to optimise brand positioning.

We apply NeedScope throughout the marketing process to evaluate and test elements of the marketing mix and monitor brand performance. At the core of NeedScope is an understanding of the 8 drivers of irresistible brands. Emotion is always at the heart driving consumer brand behaviour.

 

Eight drivers of irresistible brands. Know-how, Momentum, Differentiation, Emotion, Symbolism, Nexus, Alignment and Unity.


Eight drivers of irresistible brands

 

How NeedScope works

 

To get to the emotive drivers of behaviour, NeedScope uses unique tools.

 

Consumer-brand relationship model:
Irresistible brands tap deep into the heart of what drives consumer choice – emotive needs
  Psychological framework:
The framework is a map to help navigate emotion and build irresistible brands

 

NeedScope Onion

 

 

NeedScope psychological framework model

Consumer-brand relationship model

 

 

Psychological framework

 

 

Projective tools:
These tools access emotion and are used in both qualitative and quantitative NeedScope research

 

Software:
Interactive NeedScope software developes irresistible brand strategies

NeedScope collage sets

 

 

NeedScope software screen

Projective tools

 

NeedScope software

 

 

How NeedScope helps clients


World class

NeedScope helps clients create irresistible brands by understanding consumers at a deep emotive level. These case studies show the impact of NeedScope on building irresistible brands in all corners of the world.

 

TVS 2-wheeler case study PES (Pro Evolution Soccer) case study France's national lottery case study
TVS
(Indian auto company):

Created a new 2-wheeler
brand ‘Apache’ to return TVS
to its number one position
Konami
(Global video game developer):

Formed a global strategy for
PES (Pro Evolution Soccer) leading to sales increases and industry awards
La Française des Jeux
(France's national lottery):

Refocused their portfolio of scratchy games to achieve a 45% increase in revenue
     
Ziera
(Australasian women’s shoe retailer):

Tapped into the emotive ‘Cinderella moment’ of shoe buying to grow sales and reduce the average age of customer
   

 




Experience NeedScope
RANZ conference paper
NeedScope Clients
NeedScope news